Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Harley To Woo Women At South Dakota Rally

This year, the company will, for the first time, launch a series of events
specifically for women. Harley-Davidson will have a booth serving as kiosk for
women-centric activities being held at the Rushmore Plaza Civic Center, August
4-11, as well as a “women’s day,” which will feature women-only demos, seminars
and special guests.


MediaPost Publications – Harley To Woo Women At South Dakota Rally – 07/25/2007
HARLEY-DAVIDSON PLANS TO MARKET TO women at one of the most important motorcycle events in the country next month. The Sturgis Motorcycle Rally, at which tens of thousands converge on a small town in South Dakota for a week in early August, is a critical marketing venture for the Milwaukee company, which uses the event to, among other things, let consumers test ride its new models.


Filed under: auto, Consumer, Women

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