Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Kids Embrace Technology For Its Usefulness

A recent study shows by MTV and Microsoft Digital Advertising Solutions claims that kids just want the  cool functionality of technology – such as customization, communication and entertainment – but they are not as interested in becoming IT experts.
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MediaPost Publications – Kids Embrace Technology For Its Usefulness – 07/25/2007

WHILE KIDS AND YOUNG ADULTS may be immersed in digital media, there are limits to what they want to know about the technology, according to new research.

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Filed under: technology, Teens, Tweens

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