Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

NPD Reports Kids Buy On Impulse with Gift Cards

A new report says kids buy on impulse using gift cards. And, the survey concludes – by talking to moms – that kids are getting gift cards as gifts often.

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NPD Reports Kids Buy On Impulse with Gift Cards
Nearly 60% of children using gift cards make impulse purchases, with toys and board games their most popular choices.

In addition, 60% of mothers reported that their children received a gift card within the past few months, according to an online survey of mothers with children ages two to 14 conducted by the NPD Group.

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Filed under: Consumer, CPG, Games, Gen Y, kids, Teens, Toys, Tweens

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