Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Soon, Cell Phones Will Tap Into In-Store Marketing

m-Venue, a new service now compatible with mobile applications lets consumers use their cell phones to activate in-store entertainment – in other words, no more money in the jukebox. Its customization like no other – targeting 13 to 24 years olds because they are ready and able to try out new uses for their cell phones. The service will also allow users to purchase and download music and videos to take with them after leaving the store.
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MediaPost Publications – Soon, Cell Phones Will Tap Into In-Store Marketing – 07/25/2007

REMEMBER THE JUKEBOX IN THE corner of the fast-food joint that played your favorite tunes? Here’s a twist. A start-up known as Akoo International has spent the last six years developing an interactive entertainment platform that restaurants, retailers, theaters and other venues can tap to market and promote products and services in stores.

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Filed under: Consumer, In Store, Mobile, Teens, Young Adults

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