Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Contests, YouTube and Commercials Converge for Skin Product

Looking for the “Hottest Mom in America,” Medicis Pharmaceutical
introduced a multimedia campaign to market its cosmetic wrinkle filler
to middle-income women.

~A

Contests, YouTube and Commercials Converge for Skin Product – New York Times
GOING to a dermatologist for antiwrinkle injections is not just for women on Park Avenue, according to the maker of a cosmetic wrinkle filler. Middle-income women can enjoy youthful skin, too, the company’s new advertisements suggest.

Medicis Pharmaceutical Corporation, which makes medical and aesthetic products for the skin, introduced a multimedia campaign this week to promote Restylane, a dermal injection that reduces the appearance of wrinkles. It is the first time that the company, which says that Restylane is the top-selling in its category, has marketed the product directly to consumers.

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Filed under: advertising, Consumer, CPG, digital, Moms, Video, VOD, websites, Women, Young Adults, youtube

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