Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Luxury Consumers: What Counts Are Experiences, Not Things

Each individual probably has their own definition of luxury. For luxury consumers, the ultimate luxury is the time to enjoy those luxuries.
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Luxury Consumers: What Counts Are Experiences, Not Things – Media Buyer Planner

Luxury consumers in the U.S. and much of Western Europe are remarkably similar in many ways, especially in the emphasis they place on experiences rather than ownership, according to a report by the Consumer Research Center of The Conference Board, MarketingCharts writes.

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Filed under: Consumer, luxury

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