Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Porsche Pulls Into Hybrid Lane

Porsche – a name that is synonymous  with speed and luxury in the automobile world – is announcing the release of an electric hybrid that will be available by the end of the decade. The other interesting part of this is the partnership with VW – car makers are actually working together to target reduced emissions.
C.

Porsche Pulls Into Hybrid Lane – WSJ.com

Porsche, the Stuttgart-based maker of the iconic 911 sports car, plans today to offer a rare public look at a project it considers important to polishing its image in an increasingly carbon-conscious world: a new gasoline-electric hybrid engine it is developing with Volkswagen AG. The hybrid is expected to cut the average fuel consumption of Porsche’s Cayenne sport-utility vehicle by nearly a third when it goes on sale at the end of the decade.

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Filed under: eco-friendly, environment

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