Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Previous White Collar Boomers Dominate Used Bookselling Online

Online bookselling seems to have gained a following with the Baby Boomer generation.

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Center for Media Research – Daily Brief
According to an extensive poll of used booksellers in the U.S. by AbeBooks.com, it is the ‘Baby Boomer’ generation who are committed to extending used bookselling businesses deeper into cyberspace, the world’s largest online marketplace for new, used, rare and out-of-print books.

Online bookselling has only existed since the mid-1990s, says the report, and the research shows how the profession appeals to entrepreneurial “Silver Surfers.” The poll also says that long working hours and knowledge of technology are key aspects of the job.

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Filed under: Baby Boomers, Consumer, Internet, websites

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