Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Hanes Asks Guys to Change their Underwear

Hanes is using a mobile tour to promote its underwear. The female brand ambassadors will encourage guys to change their underwear and invite them to the Remote ComfortZones set up at sports events, music events and other guy friendly places. The guys who opt to check it out will get free stuff and can hang out on the ComfortZone couches, watch TV, eat and drink.

Hanes Asks Guys to Change their Underwear

Hanes has launched a national tour to expose men to its T-shirts and underwear.

A foursome of female brand ambassadors kicked off the Hanes ComfortZone in the Southeast. Traveling in a branded SUV, the women will use a variety of interactive games and giveaways to engage guys to experience the product firsthand before the tour ends this fall.

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Filed under: experiential, living target, Men, Promotions

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