Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Marketers Pull Out All The Stops To Engage Students

Its that time – Back to School – and marketers are ready with new and interesting campaigns. CompUSA and OfficeMax are using TV show, sweeps and discounts to attract the young students. Also participating in the BTS time period will be electronic retailers pushing notebook computers as well as other fun gadgets.
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MediaPost Publications – Marketers Pull Out All The Stops To Engage Students – 07/27/2007

CREATIVE AD CAMPAIGNS REQUIRE CREATIVITY, but retailers OfficeMax and CompUSA are taking extreme measures to impress the back-to-school crowd.

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Filed under: Consumer, In Store, kids, students

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