Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Mom Talk: Good + Bad = Real Brand Awareness

Procter & Gamble is among several consumer product marketers to take
advantage of a testing program developed by a web site devoted to mothers.


MediaPost Publications – Mom Talk: Good + Bad = Real Brand Awareness – 07/27/2007
WHAT KIND OF MARKETER WOULD put its products in the hands of consumers who might say bad things about them? A smart one, as it turns out. As it further develops, marketers are clamoring for a chance to be dissed.

To put it another way, companies like AOL, Baskin-Robbins, Knowledge Adventure and Procter & Gamble are finding that when it comes to word-of-mom, dozens of glowing compliments more than make up for the few possible hits they might take.


Filed under: Consumer, CPG, Moms, Women

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