Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Jack Daniel’s, USO Raise Toasts for Armed Forces

“Toast to the Troops,” the 3rd event sponsored by Jack Daniels and the USO encourages consumers to toast service men and women. The toasts will be sent to military personnel, along with larger care packages wherever they are deployed. This is an interesting cause marketing initiative from Jack Daniels.
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Jack Daniel’s, USO Raise Toasts for Armed Forces

Raising a glass of alcohol is something of a ritual to honor colleagues and loved ones in the military service. So it’s fitting that Jack Daniel’s and the United Service Organizations are joining forces to ask Americans to “toast” the men and women of the armed forces this summer and fall with special messages of support.

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Filed under: caused based marketing, spirits

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