Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

New Chloe Women’s Fragrance On The Way From Coty

Coty says the ad campaign will not include Internet TV or online video ads.
That’s taking a risk, say analysts, who agree mass media marketing and ad
campaigns that insert scratch-and-sniff pages within publications such as
Vogue rarely hook customers, no matter which celebrity flaunts their
stuff for the products. Instead, targeted Internet marketing–banner and video
ads–work best to identify potential customers.

~A

MediaPost Publications – New Chloe Women’s Fragrance On The Way From Coty – 07/30/2007
COTY INC., THE WORLD’S LARGEST fragrance company, plans to launch a new women’s fragrance within the Coty Prestige line known as Chloe. The scent will debut in October and hit store shelves by February.

Chloe sells in 57 boutiques throughout the world, with upcoming openings planned for Los Angeles and Las Vegas. Europe accounts for 40% of worldwide sales; the United States accounts for 25%.


Coty spokeswoman Lisa Lupinski on Friday declined to reveal details of
the launch–but says the campaign will not include Internet TV or
online video ads, and to look for Coty to release information on the
campaign at a later date.

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Filed under: advertising, CPG, Fragrance, Women, Young Adults

One Response

  1. Sis.Bey says:

    Is this an old article? because we were wearing Chloe back in the 90s along wth halston, obsession and all those—-

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