Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Preteen Back-to-School Wishes Go Hi-Tech

When I was a kid I was so excited for new notebooks and colorful folders to head back to school with. Kids today want notebooks, but nit the kind with actual paper – they want computers, hand held games and cell phones.

Preteen Back-to-School Wishes Go Hi-Tech

According to a recent comparison shopping survey of 500 preteens conducted by Web site, preteens want more than paper, pencils and protractors for back-to-school supplies. 73 percent of kids between the ages of seven and 12 want to head back to school with their gaming systems in hand, and an equally strong 70 percent want a new computer.

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Filed under: Teens, Tweens

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