Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Weekend Box Office Estimates: July 27-29, 2007

Weekend Box Office Estimates: July 27-29, 2007
The Simpsons Movie (Fox) $71.9 million – opening weekend
I Now Pronounce You Chuck & Larry (Universal) $19.1 million – 2 wk total $71.6m
Harry Potter & the Order of the Phoenix (Warner Bros.) $17.1 million – 3 wk total $241.8m
Hairspray 2007 (New Line) $15.6 million – 2 wk total $59.3m
No Reservations (Warner Bros.) $11.8 million – opening weekend
Transformers (Paramount/DreamWorks) $11.5 million – 4 wk total $284.6m
Ratatouille (Buena Vista) $7.2 million – 5 wk total $179.7m
Live Free or Die Hard (Fox) $5.4 million – 5 wk total $125.1m
I Know Who Killed Me (Sony) $3.4 million – opening weekend
Who’s Your Caddy (MGM/Weinstein) $2.9 million – opening weekend
Source: Box Office Mojo

Weekend Box Office Estimates for kids/tweens/teens rated G, PG or PG-13; July 27-29, 2007:
The Simpsons Movie (Fox) PG-13 Opening Weekend $71.9m
I Now Pronounce You Chuck and Larry (Universal) PG-13 $19.1m-2 wk total $71.6m
Harry Potter and the Order of the Phoenix (Warner Bros.) PG-13 $17.1m-3 wk total $241.8m
Hairspray (2007) (New Line) PG $15.6m-2 wk total $59.3m
No Reservations (Warner Bros.) PG Opening Weekend $11.8m
Transformers (Paramount (DreamWorks)) PG-13 $11.5m-4 wk total $284.6m
Ratatouille (Buena Vista) G $7.2m-5 wk total $179.7m
Live Free or Die Hard (Fox) PG-13 $5.4m-5 wk total $125.1m
Who’s Your Caddy? (MGM (Weinstein)) PG-13 Opening Weekend $2.9m
Rescue Dawn (MGM) PG-13 $1.7m-4 wk total $3.0m

Top 10 Mexican Box Office Estimates- July 20-26, 2007
Transformers (Paramount Pictures Int) $5.47 million – opening wk
Harry Potter y la Orden. . . (Warner Bros) $3.25 million – 2 wk total $18.23m
Ratatouille (Buena Vista Intl) $1.36 million – 3 wk total $12.06m
Duro de Matar 4.0 (20th Century Fox) $580,743 – 3 wk total $5.85m
Ahora Son 13 (Warner Bros) $173,467 – 4 wk total $5.15m
Los 4 Fantasticos y Silver Sur (20th Century Fox) $159,533 – 5 wk total $16.39m
Luces del Mas Alla (Universal Pictures Int) $126,757 – 2 wk total $602,660
Shrek Tercero (Paramount Pictures Intl) $104,084 – 6 wk total $23.98m
Una Leccion de Vida Griffin. . . (Azteca) $102,210 – 2 wk total $455,233
Amores Asesinos (Gussi) $84,294 opening wk
* Source: Nielsen EDI and Variety

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Filed under: movies

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