Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Back-to-School Spending Projected to Increase 7%

Back-to-school spending is projected to increase 7% according to a recent survey. The average household plans to spend $264 on clothes; $230 on computers; $100 on supplies; $25 on books; and $115 on shoes.


Back-to-School Spending Projected to Increase 7%
The average U.S. household plans to spend $590 on back-to-school clothes and supplies, according to a survey by Brand Keys.

The New York City-based consultancy reports that it anticipates a 7% annual increase in overall back-to-school spending that will likely approach $18 billion in 2007. “That is a little higher than we’ve seen in the past few years,” said Robert Passikoff, Brand Keys president.


Filed under: college students, Consumer, CPG, families, Internet, Moms

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Blog Stats

  • 371,323 hits
%d bloggers like this: