Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Back-to-School Spending Projected to Increase 7%

Back-to-school spending is projected to increase 7% according to a recent survey. The average household plans to spend $264 on clothes; $230 on computers; $100 on supplies; $25 on books; and $115 on shoes.

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Back-to-School Spending Projected to Increase 7%
The average U.S. household plans to spend $590 on back-to-school clothes and supplies, according to a survey by Brand Keys.

The New York City-based consultancy reports that it anticipates a 7% annual increase in overall back-to-school spending that will likely approach $18 billion in 2007. “That is a little higher than we’ve seen in the past few years,” said Robert Passikoff, Brand Keys president.

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Filed under: college students, Consumer, CPG, families, Internet, Moms

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