Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Can ‘green chic’ save the planet?

Green has reached the mainstream – and it is trendy. Everyone is all over the reusable tote bags  for the grocery store and environmentally conscious fashion. Although these are steps in the right direction, green consumption alone will not fix the climate crisis.

Can ‘green chic’ save the planet? –

Green, it seems, has gone mainstream. Magazines like Elle, Fortune, and Vanity Fair have published “green issues” in the past year, and the Academy Awards were carbon neutral. The Vatican recently announced plans to offset its 2007 emissions, while Costa Rica pledged to arrive at “net zero” by 2021.

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Filed under: eco-friendly, environment

One Response

  1. Green consumerism should not be underestimated!

    If we use our purse power to buy more ethical alternatives this puts pressure on more and more brands to become greener – after-all, they need to make stuff that we want to buy, otherwise they go out of business.

    So green consumerism has the power to change everything…. we just need to realise the power we hold!

    The Digital Magazine
    For A Peachy Green Lifestyle

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