Word of mouth has been the most trusted form of advertising for a long time now, and online companies are continuously trying to improve their software to make better recommendations to consumers. Better recommendations have become crucial to online retailers to build loyalty with customers.
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We Know What You Ought To Be Watching This Summer – WSJ.com
Previously, Blockbuster.com’s recommendations relied heavily on the obvious: recommending another Jack Nicholson film or horror movie to somebody who had just watched “The Shining,” for instance. But with newer software it began using about two years ago, the site now looks at subtler factors — such as whether previous movies a customer rented were mindless or challenging, or whether they were plot-driven rather than character-driven.
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