Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Young Adults in Florida, Northern California and Texas Leading the Way in Mobile Coupon Redemption

When it comes to mobile coupon redemption, cities in Northern California and Texas are leading the way. 68% of coupons redeemed were from mobile savvy shoppers between the ages of 18 and 34.

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Young Adults in Florida, Northern California and Texas Leading the Way in Mobile Coupon Redemption: Financial News – Yahoo! Finance
SAN JOSE, Calif., July 31 /PRNewswire/ — Cellfire, the only nationwide mobile discount offer and coupon service, today released key findings regarding mobile coupon redemption, including the top 10 cities in America that are super savers. Miami-Fort Lauderdale tops the list of markets with the highest per capita usage of mobile coupons, with Northern California and Texas taking the majority of the remaining top spots. The findings are based on mobile coupons redeemed during the six month period ending June 30.

Top 10 Markets for Mobile Coupon Usage per Capita:

1. Miami/Fort Lauderdale, FL

2. Sacramento/Stockton/Modesto, CA

3. Chico/Redding, CA

4. Dallas/Fort Worth, TX

5. Waco/Temple-Bryan, TX

6. El Paso (Las Cruces), TX (NM)

7. San Francisco/Oakland/San Jose, CA

8. Jonesboro, AR

9. West Palm Beach/Fort Pierce, FL

10. Atlanta, GA

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Filed under: advertising, Consumer, digital, early adopters, Media, Mobile, Promotions, technology, Young Adults

4 Responses

  1. cellbaba.com says:

    Very Nice Blog.
    You covered very nice All Mobile Techanical matters.Thanks alot..Keep
    it up.

  2. terminator says:

    Who in the world would think that Cellfire is a sound business idea. All you do is show the coupon to the retailers. what happend when the user does not click ‘OK’ on their phones? I’ll answer that, then the user gets to reuse the coupon again and again and again. Cellfire’s application does not track the number of coupons redeemed at a POS. Even if it tries too, it’s probably not accurate. Merchants, you should feel cheated.

  3. Dwight Moore says:

    Actually, hundreds of merchants across the US think Cellfire is a brilliant idea specifically due to the security it provides them versus the alternatives (e.g. SMS text coupons). In order for a user to redeem a Cellfire coupon they must press “Use Now” for the offer code to be shown on their phone, http://www.cellfire.com/howitworks/. At the same time the offer shows up on the phone, it is automatically deleted so that it cannot be re-used. If a merchant wants to allow multiple redemptions, they can. Many Cellfire merchants allow an offer to be redeemed multiple times but they are always in control. Not only can the merchant capture the offer code for their tracking, but Cellfire also tracks when and how many times an offer code has been used.

  4. Arthur says:

    Once the mobile coupon door was opened, many more companies have entered the market for providing mobile coupons. Here at Gopons Mobile Coupons, we have recently seen high usage in:

    Austin, TX
    San Diego, CA
    Raleigh, NC
    Chicago, ILL
    and Orlando, FL.

    We also note that in tough economic times, the Vendors are happy when they get multiple redemptions. It is easy to track the numbers of users of mobile coupons. Vendors can compare using mobile coupons versus print advertising, radio and other more conventional sources.

    There is no question that mobile gives you plenty bang for the buck.

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