Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Craft Brews Draw Crowds as They Expand Distribution

Beer lovers will go to great lengths to get a hold of their favorite microbrews. The small town brews are sought far beyond their boarders – breweries like New Belgium have had to expand their distribution to meet the demand (don’t forget about the east coast NB!!) and grow their business.

Advertising Age – Craft Brews Draw Crowds as They Expand Distribution

At 6 a.m. on June 21, a two-block line of consumers waiting to buy New Belgium Brewery’s Fat Tire beer on its first day of availability in Minnesota in 13 years formed outside Surdyk’s liquor store in Minneapolis.

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Filed under: Beer, Consumer

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