Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

McDonald’s Targets Office Workers With Viral Campaign

McDonald’s has come up with an interesting way to reach office workers, using avatars. The avatar-based effort was developed by Oddcast, which was responsible for the
wildly successful “Monk-e-mail” campaign for Careerbuilder.com earlier this
year. Oddcast says e-mail recipients are 60 to 65% more likely to open an e-mail
from a friend rather than a brand and 30-35% more likely to pass that e-mail
along to another person.

~A

MediaPost Publications – McDonald’s Targets Office Workers With Viral Campaign – 08/01/2007
MCDONALD’S IS LEVERAGING BORED OFFICE workers’ desire to liven things up by offering them the opportunity to e-mail co-workers and other friends programmed avatars designed to engage them with humor and to support the launch of the fast-food giant’s newest Snack Wrap, Chipotle BBQ.

The creative campaign, which includes TV, radio, print and digital executions, launched Tuesday.

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Filed under: advertising, Consumer, digital, Internet, living target, Media, print, Promotions, trends

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