Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Mom 2 Mom: Parents Find Community Via Social Media

It’s no secret that most
moms love to talk — not only about their kids, but what products they like (and
don’t like). The latest way moms are sharing opinions is via the multitude of
social communities popping up online.

~A


Mom 2 Mom: Parents Find Community Via Social Media
(Promo) Playgrounds used to be the primary place for moms to trade tips on parenting as their children played in the sandbox.

Today, moms are more likely to discuss the “terrible twos” on a social networking site. These destinations are providing marketers with more sophisticated options beyond typical banner ads and content sponsorships to reach the 32 million online moms, reports eMarketer.

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Filed under: Consumer, families, Internet, Moms, WOM, Women

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