Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Survey: Web Browsers Spend More In Stores

Turns out if you do your homework on a product online and then head into the store thinking you’re going to save some money, you may be wrong! A new study shows these “pre-shoppers” spen an average of 41% more in-store.

~A

Survey: Web Browsers Spend More In Stores
Web surfers who research products online are more likely to spend more money and time in stores, according to results of a study from Yahoo and comScore.

‘Pre-shoppers’ spend an average of 41% more in-store, compared to consumers who aren’t influenced by online ads, the study’s results indicate. The reason, the study suggests, is that consumers who are exposed to online ads are more engaged, viewing an average of six more pages while researching shopping options online, compared to Web surfers not exposed to ads.

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Filed under: advertising, Consumer, CPG, In Store, Internet, websites

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