Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Vera Wang Set to Dress Up Kohl’s

Big department stores are trying to attract more affluent personnel with big name clothing designers. Target, JC Penny and H&M have been in this game for a while, and now Kohl’s plans to release a line of Vera Wang’s clothing.
C.

Vera Wang Set to Dress Up Kohl’s – WSJ.com

Kohl’s this week marks its first big push into the high-fashion arena by unveiling an advertising campaign for its new “Simply Vera Vera Wang” line of clothing, accessories and home products designed by Vera Wang, which will hit stores next month.

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Filed under: advertising, Consumer, fashion, In Store

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