Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

$200 bag to carry your algebra book?

Its that time of year again for back-to-school shopping – but don’t think that pens, pencils and notebooks will do. This year – its all about the bag – and not a typical backpack for lugging books, but only a highly fashionable designer bag will do.
C.

Charlotte Observer | 08/01/2007 | $200 bag to carry your algebra book?

Before Claire Stern goes back to school as a high school senior this fall, she needs a new tote. But not just any bag will do.

“I want a tote bag by Jaye Hersh that the celebrities are wearing, they’re called Market Bags,” said Stern, 17, who lives in Bronxville, New York. “It’s more stylish than a backpack.”

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Filed under: fashion, shopping, Teens, Tweens

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