Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

$200 bag to carry your algebra book?

Its that time of year again for back-to-school shopping – but don’t think that pens, pencils and notebooks will do. This year – its all about the bag – and not a typical backpack for lugging books, but only a highly fashionable designer bag will do.

Charlotte Observer | 08/01/2007 | $200 bag to carry your algebra book?

Before Claire Stern goes back to school as a high school senior this fall, she needs a new tote. But not just any bag will do.

“I want a tote bag by Jaye Hersh that the celebrities are wearing, they’re called Market Bags,” said Stern, 17, who lives in Bronxville, New York. “It’s more stylish than a backpack.”

Powered by ScribeFire.


Filed under: fashion, shopping, Teens, Tweens

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s


Blog Stats

  • 371,276 hits
%d bloggers like this: