Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Amazon’s Askville: A Community Ripe For The Picking?

What better way to get info than by putting a question out there and letting people with experience answer it for you? Askville.com, an Amazon site does just that. It’s similar to Google Answers or Yahoo answers – but this site is rarely talked about. The thing that many companies don’t realize is that this could easily be a place where marketers could talk to consumers – an impromptu focus group of sorts.

MediaPost Publications – Amazon’s Askville: A Community Ripe For The Picking? – 08/02/2007

IF A CONSUMER NEEDS TO know the number of years cloth seats last in a car driven by a family of four, he’ll likely find the answer on Askville, a question-and-answer site from Amazon.com that recently began targeting consumers through promotional e-mails to raise awareness.

Powered by ScribeFire.

Advertisements

Filed under: Consumer, Internet, social networking

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,625 hits
%d bloggers like this: