Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Amazon’s Askville: A Community Ripe For The Picking?

What better way to get info than by putting a question out there and letting people with experience answer it for you?, an Amazon site does just that. It’s similar to Google Answers or Yahoo answers – but this site is rarely talked about. The thing that many companies don’t realize is that this could easily be a place where marketers could talk to consumers – an impromptu focus group of sorts.

MediaPost Publications – Amazon’s Askville: A Community Ripe For The Picking? – 08/02/2007

IF A CONSUMER NEEDS TO know the number of years cloth seats last in a car driven by a family of four, he’ll likely find the answer on Askville, a question-and-answer site from that recently began targeting consumers through promotional e-mails to raise awareness.

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Filed under: Consumer, Internet, social networking

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