Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Mattel Targets Would-Be Garage Band Members With New Product

I’ve never heard anyone say – You’re too young to be a rock star – in fact, the younger you start, the more time you’ll have to master the riffs and solos. Mattel is doing just that – they are releasing a new product that is for kids too old for the push-button guitars and too young for Guitar Hero. It a toy, but provides serious instruction for the future superstar. The ad campaign will be integrated with Nickelodeon’s “Drake & Josh”.

MediaPost Publications – Mattel Targets Would-Be Garage Band Members With New Product – 08/02/2007

MATTEL IS TARGETING KIDS WHO want to play guitar but are too young to play a real one, with a new product that bridges the gap between push-button toy guitars for very young kids and products like the PlayStation 2 “Guitar Hero” game for older kids.

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Filed under: interactive, kids, music, Teens, Toys, Tweens

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