Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

East Side, West Side: Diageo Posts Smirnoff ‘Tea Party’ Sequel

Smirnoff is continuing their viral video campaign with a sequel to “Tea Partay.” This video is a satirical rap about the West Coast’s “green” lifestyle.
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MediaPost Publications – East Side, West Side: Diageo Posts Smirnoff ‘Tea Party’ Sequel – 08/03/2007

A NEW SMIRNOFF “TEA PARTAY” video was posted on YouTube on Thursday, designed to pit a certain East Coast lifestyle against a clichĂ© of the West Coast and raise awareness of Smirnoff’s line of malt beverages.

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Filed under: Consumer, Video, viral

One Response

  1. Tea Fan says:

    The West side video and song is incredible. Will it be made into a 30 sec TV commercial?

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