Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Report: Toy Sales Strong In First Half Of Year

The NPD Group says toy sales are being driven by innovations, with more stimulating
toys piquing parents’ interest as much as kids.

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MediaPost Publications – Report: Toy Sales Strong In First Half Of Year – 08/06/2007
RETAIL TOY SALES HAVE INCREASED nearly 3% in the first half of the year, according to market research firm The NPD Group.

The group says retail sales in the U.S. toy industry generated $8 billion in the first half of 2007, compared to $7.8 billion generated during the same time period in 2006.

The group credits seven super-categories for pushing growth in the sector: vehicles saw the most growth, increasing 17%. Infant/Preschool, Youth Electronics, Plush, Arts & Crafts, Building Sets and Games/Puzzles posted sales increases of 4%, 8%, 9%, 6%, 4% and 3%, respectively, over year-to-date 2006. Combined, these seven super-categories comprised over $4.5 billion in retail sales.

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Filed under: Consumer, families, Gen Y, Moms, Toys

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