Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Weekend Box Office Estimates: August 3-5, 2007

Weekend Box Office Estimates: August 3-5, 2007
The Bourne Ultimatum (Universal)              $70.2 million – opening weekend
The Simpsons Movie (Fox)                        $25.6 million – 2 wk total $128.6m
Underdog (Buena Vista)                           $12.0 million – opening weekend
I Now Pronounce You Chuck & Larry (Universal) $10.6 million – 3 wk total $91.7m
Hairspray 2007 (New Line)                       $9.3 million – 3 wk total $78.9m
Harry Potter & the Order of the Phoenix (Warner Bros.) $9.3 million – 4 wk total $260.8m
No Reservations (Warner Bros.)                $6.6 million – 2 wk total $24.1m
Transformers (Paramount/DreamWorks)     $5.95 million – 5 wk total $296.3m
Hot Rod (Paramount)                              $5.0 million – opening weekend
BRATZ (Lionsgate)                                 $4.3 million – opening weekend

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Filed under: Charts, film, movies

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