Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

In Wireless Competition, Mockery Is the Latest Style

With growth in the wireless market slowing, Alltel is turning to a
sophisticated online campaign to maintain and expand its customer base.

~A

In Wireless Competition, Mockery Is the Latest Style – New York Times
WITH growth in the wireless market slowing, Alltel is turning to a sophisticated online campaign to maintain and expand its customer base.

And perhaps not surprisingly for the country’s fifth-largest national wireless service provider, Alltel is not shy about taking on its competitors directly.

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Filed under: advertising, Branded Entertainment, college students, Consumer, digital, Internet, Teens, websites

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