Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

ESPN Calls a Do-Over On Its Online-Video Site

ESPN is re-launching its ESPN360.com which has been around since 2001. It makes sense for sites to undergo a makeover every so often since technology changes so frequently. With new and interesting sites popping up everyday, the big boys have to get ahead on the trends if they want to remain the leaders.
C.

ESPN Calls a Do-Over On Its Online-Video Site – WSJ.com

ESPN is expected to announce today that it will relaunch 360 next month, shifting it more toward live events — from Argentinian polo matches to National Basketball Association games to college-football news conferences — with the hope of eventually hosting those kinds of offerings 24 hours a day.

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Filed under: Internet, sports

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