Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Massive, Nielsen: In-Game Ads Boost Brands

New research from Nielsen and Massive shows that ads in games increase brand awareness and intent to purchase. The point with in-game ads though is that the have to fit naturally in the game environment.

Massive, Nielsen: In-Game Ads Boost Brands

NEW YORK Ad units placed within videogames that are played while connected to the Internet significantly influence traditional brand metrics while also providing advertisers with a degree of cachet, according to a new study commissioned by in-game ad firm Massive Inc.

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Filed under: advertising, Consumer, Games, Gaming

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