Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Product Packages Now Shout to Get Your Attention

Changing product packaging us a common occurrence in marketing – so products can stay fresh and avoid looking like a has been. Companies are constantly trying to out do each other so they will catch the attention of a shopper walking down the isle.
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Product Packages Now Shout to Get Your Attention – New York Times

In the last 100 years, Pepsi had changed the look of its can, and before that its bottles, only 10 times. This year alone, the soft-drink maker will switch designs every few weeks.
Kleenex, after 40 years of sticking with square and rectangular boxes, has started selling tissues in oval packages.

Coors Light bottles now have labels that turn blue when the beer is chilled to the right temperature. And Huggies’ Henry the Hippo hand soap bottles have a light that flashes for 20 seconds to show children how long they should wash their hands.

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Filed under: Consumer, CPG

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