Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Why Trunk Shows Are Going Virtual

Trunk shows, where fashionistas get early access to designer collections, are finding a new niche in cyberspace.

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Why Trunk Shows Are Going Virtual – WSJ.com
Trunk shows, where fashionistas get early access to designer collections, are finding a new niche in cyberspace. These virtual shows open up the once-exclusive events to a broader audience — but leave behind the Champagne-sipping, designer-schmoozing atmosphere that has long given the ritual its mystique.

Retailers including Neiman Marcus and Saks Fifth Avenue have discovered
they can sell more high-priced merchandise by holding trunk shows on
the Internet. They say these shows increase preseason sales and help
build buzz for newer designers. They also encourage shoppers to buy at
full price, rather than wait for goods to be discounted later.

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Filed under: clothing, Consumer, digital, experiential, fashion, In Store, interactive, Internet, Women

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