Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Best Buy to Sell Liz Claiborne Bags

In an attempt to entice female shopper, Best Buy will now be selling a line of accessory bags designed by Liz Claiborne.

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Best Buy to Sell Liz Claiborne Bags – WSJ.com
RICHFIELD, Minn. — Best Buy Co. intends to unveil a line of accessory bags and cases designed by Liz Claiborne Inc. as part of the electronics retailer’s push to better serve female shoppers.

Richfield, Minn.-based Best Buy will debut the products — including laptop cases, iPod covers and camera cases — in 250 of its more than 850 U.S. stores on October 21. Patterns will repeat across the product line, allowing shoppers to purchase matching collections of bags as they would in matching accessories to a purse’s colors.

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Filed under: Consumer, fashion, Women

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