Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Disney Targets Tweens With Electronics Line

Disney is releasing a new line of electronics for tweens. Products include a video camera, iPod speakers and LCD TVs. The products come with specialized software that includes everything kids will need to create their own Disney movie including film footage and character voices. What kid wouldn’t want to to be a star alongside their favorite Disney character?
C.

MediaPost Publications – Disney Targets Tweens With Electronics Line – 08/14/2007

DISNEY CONSUMER PRODUCTS INTRODUCED AN electronics line targeting tweens on Monday, set to launch in the fall. The line includes Disney Flix Video Cam, iPod-compatible speakers and the debut of Disney LCD TVs.

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Filed under: Branded Entertainment, Consumer, Customization, Media, Tweens

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