Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

‘Old Media’ Still Resonate, Survey Says

There is hope yet for the printed page. Nearly three-quarters of consumers
across all generations say they enjoy magazines, even though they can read the
same thing online, according to a study released last week by Deloitte &
Touche’s Technology, Media and Telecommunications practice.

Drawn from a
Harrison Group survey of 2,200 consumers 13 to 75 years old, the top-line
findings of the “State of the Media Democracy” offered hope for traditional
media and yielded some fresh insights into new-media trends.

~A

‘Old Media’ Still Resonate, Survey Says
LOS ANGELES How do different generations use media? That was the question of a study released last week by Deloitte & Touche’s Technology, Media and Telecommunica-
tions practice.

Drawn from a Harrison Group survey of 2,200 consumers 13 to 75 years old, the topline findings of the “State of the Media Democracy” offered hope for traditional media and yielded some fresh insights into new-media trends, according to Ed Moran, director of product innovation in Deloite’s New York office.

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Filed under: advertising, Consumer, magazines, TV

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