Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Selling Television Sets by Turning Up the Glamour

Brands are trying to break away from their reliance on 30-second
television spots, which some marketers fear have lost their


Selling Television Sets by Turning Up the Glamour – New York Times
WHILE audiences might have to wait until autumn to see “My Blueberry Nights,” the first English-language feature from the Hong Kong director Wong Kar-wai, they can catch a shorter film from Mr. Wong while shopping for fashionable clothing or jewelry in Paris.

The five-minute film is actually an advertisement for a new television from Philips Electronics,
a high-end flat-screen model called Aurea. The film, a spy story shot
in Shanghai, will be shown in the Paris boutiques of the fashion label
Lanvin and the jeweler Lorenz Bäumer — on Aurea televisions, of course.


Filed under: advertising, Branded Entertainment, Consumer

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