Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Toyota’s Club Scion Gives Socializers A Lift At There.com

Social network marketing has become a feared interest to many marketers, but the Toyota Scion marketing division has proven fearless in the internet marketing age. Scion has presence on a number of social networking sites including Second Life and they have now just announced Club Scion on There.com. Club Scion allows users to enter Club Scion and be transported into a hot nightclub atmosphere where they can interact with the features of the car.
C.

MediaPost Publications – Toyota’s Club Scion Gives Socializers A Lift At There.com – 08/14/2007

TOYOTA’S SCION DIVISION HAS ENTERED a second Second Life. Actually, a fourth. Toyota’s Gen Y car division has this year created a presence on Whyville.com, Gaia.com, Second Life, and now, There.com. For the latter, the company–with help from Makena Technologies, which hosts There.com–has just launched Club Scion, a social club doubling as vehicle exploration.

Powered by ScribeFire.

Advertisements

Filed under: Branded Entertainment, Internet, Second Life, social networking, technology, Virtual Worlds, Young Adults

One Response

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,568 hits
%d bloggers like this: