Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Nielsen Study Examines Shoppers’ Body Language: Financial News

A new Nielsen study looked at how consumers shop different categories. They identified 4 ways in which consumers shop, and each way is related to a specific category. For example – people shopping for margarine, coffee or cheese are on auto-pilot while those shopping for cookies, salty snacks or candy are variety-seeking or browsing for something new.

Nielsen Study Examines Shoppers’ Body Language: Financial News – Yahoo! Finance

Why do consumers buy the same brand of coffee and mayonnaise over and over again, but will often purchase different brands of cold cereal and chocolates? It’s hardly happenstance, according to a new study by The Nielsen Company. Nielsen’s study of shopper behavior shows that consumers present distinct shopping modes at the supermarket that dictate what ends up in their grocery bags.

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Filed under: Consumer, In Store, shopping

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