Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Nielsen Study Examines Shoppers’ Body Language: Financial News

A new Nielsen study looked at how consumers shop different categories. They identified 4 ways in which consumers shop, and each way is related to a specific category. For example – people shopping for margarine, coffee or cheese are on auto-pilot while those shopping for cookies, salty snacks or candy are variety-seeking or browsing for something new.
C.

Nielsen Study Examines Shoppers’ Body Language: Financial News – Yahoo! Finance

Why do consumers buy the same brand of coffee and mayonnaise over and over again, but will often purchase different brands of cold cereal and chocolates? It’s hardly happenstance, according to a new study by The Nielsen Company. Nielsen’s study of shopper behavior shows that consumers present distinct shopping modes at the supermarket that dictate what ends up in their grocery bags.

Powered by ScribeFire.

Advertisements

Filed under: Consumer, In Store, shopping

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,652 hits
%d bloggers like this: