Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Wedded to Work, and in Dire Need of a Wife

A very interesting and provocative article in today’s New York Times got us talking this morning…

A recent study suggests that marriage, at least marriage with children, bolsters a man’s career but hinders a woman’s. With two-income families now the norm, and both men and women working long hours, the question has become how to accomplish what used to be a wife’s job (according to those old fashioned 50’s-esque housewife standards of household management and entertaining) have been relaxed. Many men now share the work and chores with their wives – sometimes as single parents – but women still generally shoulder a greater burden of household business. A survey from the Bureau of Labor Statistics says one in five men engages in some kind of housework on an average day, while more than half of women do.

Thoughts?

~A

Wedded to Work, and in Dire Need of a Wife – New York Times
Now that women have solidly earned their place in the work force, many find themselves still yearning for something men often have: wives.

“The thing I most want in life is a wife. I’m not kidding,” said Joyce Lustbader, a research scientist at Columbia University, who has been married for 29 years. “I work all day, sometimes seven days a week, and still have to go home and make dinner and have all those things to do around the house.”

It is not just the extra shift at home that is a common complaint. Working women, whether married or single, also see their lack of devoted spousal support as an impediment to getting ahead in their careers, especially when they are competing against men who have wives behind them, whether those wives are working or staying at home. And research supports their argument: it appears that marriage, at least marriage with children, bolsters a man’s career but hinders a woman’s.

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Filed under: families, Home Improvement, Men, Moms, Women

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