Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

WOM: Teens Speak Another Language, Face Time Is Crucial

We hear so much about how digital and tech savvy teens are today. But a new study of teens 13-17 shows that teens still share most information – especially about products and services – face to face. The results also showed that teens talk about 77 brands per week, far more than the general US public. 63% of those brand mentions occur in person.
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MediaPost Publications – WOM: Teens Speak Another Language, Face Time Is Crucial – 08/15/2007

WHEN IT COMES TO BUILDING positive brand word-of-mouth (WOM) among teenagers, the action isn’t all on the Internet. In fact, almost two-thirds of information and opinions about products and services is exchanged face-to-face, according to a new study by the Keller Fay Group marketing research firm.

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Filed under: Consumer, Teens, WOM

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