Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

College Students are Wired and Ready to Spend: Study

College students have a full
supply of electronics to stay in touch with friends during school and plenty of
money to spend.

The vast majority of college students (93%) own a cell
phone, a 15-point jump from four years ago. Digital cameras are in the hands of
64% of students, with another 16% planning to buy one this year, according to
Alloy Media + Marketing’s 7th annual Alloy College Explorer, conducted by Harris
Interactive.

College Students are Wired and Ready to Spend: Study
College students have a full supply of electronics to stay in touch with friends during school and plenty of money to spend.

The vast majority of college students (93%) own a cell phone, a 15-point jump from four years ago. Digital cameras are in the hands of 64% of students, with another 16% planning to buy one this year, according to Alloy Media + Marketing’s 7th annual Alloy College Explorer, conducted by Harris Interactive.

Some 58% own an MP3 player, compared to a mere 17% in 2003.

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Filed under: college students, digital, Teens

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