Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Smucker touts product launches at shareholders meeting

New Smucker’s products on the market…

C.

Smucker touts product launches at shareholders meeting

By Betty Lin-Fisher Beacon Journal business writer

Consumers will soon see Jif brand peanuts and nuts in grocery store aisles, officials with the J.M. Smucker Co. told shareholders at their annual meeting Thursday in Wooster.

Jif snack nuts, mixed nuts, cashews and peanuts are ”a natural extension of the Jif brand,” said Vincent Byrd, Smucker senior vice president of the consumer market.

In the past two weeks, another new product, Crisco olive oils, also showed up on grocery store shelves, company officials said. The products had been test-marketed in the South and have arrived in the Midwest.

Another new product will be introduced initially in the food service market, mostly for schoolchildren: Snack ‘n Waffles, which have syrup baked in.

Smucker officials said they hope to someday offer the product to the general consumer market.

Company executives outlined the Orrville-based company’s strategy to its shareholders, including the executives’ desire to own more leading brands in the center aisles of grocery stores.

In other Smucker news:

Shareholders re-elected three directors to the board: Kathyrn W. Dindo, vice president and chief risk officer for FirstEnergy Corp.; Richard K. Smucker, co-CEO of Smucker; and William H. Steinbrink, an adviser to business and nonprofit leaders. They were re-elected to a three-year term.

The company was honored by the Parents Television Council, which works with television producers, broadcasters, networks and sponsors to stem messages deemed negative and targeted to children. Organization President Tim Winter said Smucker has been honored each year for responsible advertising.


Betty Lin-Fisher can be reached at 330-996-3724 or blinfisher@ thebeaconjournal.com.

Consumers will soon see Jif brand peanuts and nuts in grocery store aisles, officials with the J.M. Smucker Co. told shareholders at their annual meeting Thursday in Wooster.

Jif snack nuts, mixed nuts, cashews and peanuts are ”a natural extension of the Jif brand,” said Vincent Byrd, Smucker senior vice president of the consumer market.

In the past two weeks, another new product, Crisco olive oils, also showed up on grocery store shelves, company officials said. The products had been test-marketed in the South and have arrived in the Midwest.

Another new product will be introduced initially in the food service market, mostly for schoolchildren: Snack ‘n Waffles, which have syrup baked in.

Smucker officials said they hope to someday offer the product to the general consumer market.

Company executives outlined the Orrville-based company’s strategy to its shareholders, including the executives’ desire to own more leading brands in the center aisles of grocery stores.

In other Smucker news:

Shareholders re-elected three directors to the board: Kathyrn W. Dindo, vice president and chief risk officer for FirstEnergy Corp.; Richard K. Smucker, co-CEO of Smucker; and William H. Steinbrink, an adviser to business and nonprofit leaders. They were re-elected to a three-year term.

The company was honored by the Parents Television Council, which works with television producers, broadcasters, networks and sponsors to stem messages deemed negative and targeted to children. Organization President Tim Winter said Smucker has been honored each year for responsible advertising.

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Filed under: CPG

One Response

  1. Rick & Diane Yarmusch says:

    BRING BACK JIF CASHEWS!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

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