Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

UFC Grapples for Respect

Mixed martial arts is a growing sport – more and more consumers are becoming aware and interested in it. The fact that Spike has now signed a deal with UFC shows that the key audience is men 18-34, ahh yes the elusive male consumer. However, with it’s wider TV audience – mixed martial arts practitioners have had to tone it down with the banishment of some of the most gruesome moves.

Advertising Age – UFC Grapples for Respect

LOS ANGELES ( — No wonder the competition is afraid to step into the octagon. Ultimate Fighting is beating up on boxing, drawing blood from professional wrestling and even gaining on Nascar. And the sport’s not even legal in all 50 states.

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Filed under: Men, sports

2 Responses

  1. I was a big boxing fan, but the UFC is definately #1

  2. says:

    MMA is really picking up, not only in the male sector, but the female sport as well.

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