Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Weekend Box Office estimates Aug. 17-19

Weekend Box Office Estimates: August 17-19, 2007
Superbad (Sony)                                    $31.2 million – opening weekend
Rush Hour 3 (New Line)                           $21.8 million – 2 wk total $88.2m
The Bourne Ultimatum (Universal)              $18.9 million – 3 wk total $163.8m
The Simpsons Movie (Fox)                        $6.7 million – 4 wk total $165.1m
The Invasion (Warner Bros.)                     $6.0 million – opening weekend
Stardust (Paramount)                              $5.2 million – 2 wk total $19.1m
Hairspray 2007 (New Line)                       $4.3 million – 5 wk total $100.6m
Underdog (Buena Vista)                           $3.6 million – 3 wk total $31.7m
Harry Potter & the Order of the Phoenix (Warner Bros.) $3.5 million – 6 wk total $278.7m
I Now Pronounce You Chuck & Larry (Universal) $3.5 million – 5 wk total $110.4m
Source: Box Office Mojo

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Filed under: Charts, film, movies

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