Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

A New Generation Reinvents Philanthropy

Charity work is getting a new wave of volunteers – and along with them a new way of doing things. Young philanthropists are using the internet to make contacts and get involved with causes. Social networks and blogs have proved a successful way to link those in need with those of means.
C.

A New Generation Reinvents Philanthropy – WSJ.com

Young donors and volunteers, snubbing traditional appeals such as direct mail and phone calls, are satisfying their philanthropic urges on the Internet. They’re increasingly turning to blogs and social-networking Web sites, such as MySpace and Facebook, to spread the word about — and raise funds for — their favorite nonprofits and causes. They’re sending Web-based fund-raising pitches to their friends and families, encouraging them, in turn, to forward the appeals to their own contacts.

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Filed under: social networking, social responsibility

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