Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

REI Launches Eco-Sensitive Product Line

REI – an outdoor sporting goods store will begin to designate certain items as environmentally friendly. The items will include recycled, renewable or organic fibers. This is a good move for a company whose customers consist of many environmentally conscious outdoor enthusiasts and affluent recreation lovers. Patagonia, another outdoor apparel and gear company, is known for its environmentally friendly and socially conscious business practices. Hopefully this is a trend that will spread throughout the entrie outdoor industry.

GreenBiz News | REI Launches Eco-Sensitive Product Line

Recreational Equipment Inc. (REI) unveiled an eco-sensitive label last week that will designate products with a lower environmental impact.

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Filed under: clothing, eco-friendly, environment, fashion, social responsibility

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