Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

REI Launches Eco-Sensitive Product Line

REI – an outdoor sporting goods store will begin to designate certain items as environmentally friendly. The items will include recycled, renewable or organic fibers. This is a good move for a company whose customers consist of many environmentally conscious outdoor enthusiasts and affluent recreation lovers. Patagonia, another outdoor apparel and gear company, is known for its environmentally friendly and socially conscious business practices. Hopefully this is a trend that will spread throughout the entrie outdoor industry.
C.

GreenBiz News | REI Launches Eco-Sensitive Product Line

Recreational Equipment Inc. (REI) unveiled an eco-sensitive label last week that will designate products with a lower environmental impact.

Powered by ScribeFire.

Advertisements

Filed under: clothing, eco-friendly, environment, fashion, social responsibility

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Categories

Blog Stats

  • 370,760 hits
%d bloggers like this: