Alcone Marketing Group – Consumer Lab

The Consumer Lab is the consumer insights and brand strategy group at Alcone Marketing Group, a consumer activation company.

Google Aims to Make YouTube Profitable With Ads

Google believes it finally has found the formula to cash in on
YouTube’s potential as a magnet for online video advertising and keep
its audience loyal at the same time.

~A

Google Aims to Make YouTube Profitable With Ads – New York Times
Ever since Google bought YouTube last November, it has avoided cluttering the site and the video clips themselves with ads, for fear of alienating its audience.

The strategy helped cement YouTube’s position as the largest video
Web site but didn’t do much to justify YouTube’s $1.65 billion price
tag.

Now Google believes it finally has found the formula to cash
in on YouTube’s potential as a magnet for online video advertising and
keep its audience loyal at the same time.

The company said late
Tuesday that after months of testing various video advertising models,
it was ready to introduce a new type of video ad, which it said was
unobtrusive and kept users in control of what they saw.

Advertisements

Filed under: advertising, Consumer, digital, Video, viral, websites, youtube

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